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This is a repost of a great Twitter thread by Joe Pompliano. It’s one of the simplest explanations of how to grow your Twitter account and if this topic is of interest then you’ll likely find this valuable!
Also, if you want to go even deeper on Twitter strategy, I recommend this video by David Perell (or you can read the short summary here).
Here’s the thread:
I gained over 12,000 followers in my first month using Twitter by following 6 simple principles.
You can easily do it too.
1) Pick a clear topic, stay disciplined on that topic, and fire up the content engine.
My followers know they can expect tweets about the business and money behind sports, nothing else.
I also know threads get me the most engagement, so I doubled down and sent one each night.
2) Engineer Virality
Part of going viral is luck, but you can certainly increase your chances.
Before I tweet a thread that I think can go viral, I ask all the big accounts I know for a RT.
More will do it than you think & the combination of multiple RT’s consecutively is a 🚀.
3) Be prepared for your viral moment.
Each of my threads contains a link to my newsletter and profile visitors are greeted with it in my bio.
Take the tweet below, I got over 11,000 likes which resulted in thousands of newsletter subscribers.
Two brothers made $800M as basketball team owners, without ever actually owning an NBA team.
Time for a thread 👇👇👇
— Joe Pompliano (@JoePompliano) July 25, 2020
4) Make your value proposition super clear within your bio.
My bio reads “I write a daily email breaking down the business and money behind sports. Subscribe here: http://readhuddleup.com ”
People visiting my profile know exactly what to expect from me – Make sure yours do too.
5) Pin your most engaged tweet.
This will automatically give readers a feeling of legitimacy when they visit your profile.
My visitors are instantly greeted with a clear description of the value I provide, my newsletter link, and a viral tweet for validity.
6) Ensure the quality of the content you share is something to be proud of.
A good tweet can inform, entertain, and surprise all at once.
My goal is to teach my audience something about the topic of sports with every word I use. Give more than you take.
7) Building up engagement is a hard and time-consuming task, but these 6 principals will lead you in the right direction.
Ultimately, it’s about executing your strategy correctly and, more importantly, consistently.
Lastly, I’d be a fool not to follow my own advice 🙂
If you learned something today and want to receive updates about the business and money behind sports, subscribe here to receive my free daily newsletter. https://huddleup.substack.com
