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I combed through a lot of different Amazon FBA guides to find and present the best one on the internet. This is an extremely detailed breakdown of every stage of building an Amazon FBA business (from the leading Amazon software tool)
If you want to see a list of all of the best guides to starting any kind of digital business, click here.
Also, there are extremely detailed timestamps below this video if you want to jump around. And if you’re looking for more great Amazon FBA content, we recommend checking out this course or this case study.
0:59 What is Private Label?
2:05 STEP 1: FIND A PRODUCT
2:36 Six Criteria of a Good Product
3:13 Jungle Scout Product Database
4:04 Jungle Scout Chrome Extension
4:21 Demand
4:54 Competition
7:30 Profitability
7:49 Two Main Costs that Affect Profitability
9:53 Jungle Scout FBA Profit Calculator
10:41 Verifying Sales using the Jungle Scout Product Tracker
11:36 Improvement Potential
13:52 Legal & Liability Issues
16:01 Ease to Sell
17:51 STEP 2: MAKE YOUR PRODUCT
18:00 What is Alibaba
18:26 Six Step Process to Sourcing a Product
18:35 Four Qualities of a Good Supplier
19:04 Quality 1: High Quality Product
20:11 Quality 2: Experience
20:28 Manufacturer vs Trading Company
21:36 Quality 3: Communication
22:00 Quality 4: Price
22:34 Using the Jungle Scout Supplier Database
23:41 Sending an Initial Contact Email
25:37 Narrowing down your List of Suppliers
25:41 Using the Jungle Scout Supplier Tracker
26:02 Ordering Samples
27:18 Placing an Order
27:25 Price Negotiation Tips
28:50 Inspections
30:04 STEP 3: PACKAGING & BRANDING
30:13 What Makes a Good Brand Name
30:48 Packaging
30:58 Packaging Style
31:37 Packaging Requirements
31:59 FNSKU
32:27 Packaging Nice-to-haves
32:51 Designing & Creating Packaging
33:13 Amazon Brand Registry
34:37 STEP 4: SETTING UP YOUR BUSINESS & SELLER CENTRAL
34:52 Setting up an LLC
35:39 Setting up Seller Central
36:32 Individual vs Professional Account
34:27 STEP 5: SHIPPING
40:39 Freight Forwarder
41:39 The Shipping Process
41:48 FOB vs EXW
42:15 Air vs Sea Shipping
42:44 FCL vs LCL
43:27 Clearing Customs
43:52 Necessary Documents
44:53 Prepping Goods for Amazon
45:22 SPD vs FTL/LTL
45:46 Labeling
46:40 Setting up a Shipment in Seller Central
49:45 STEP 6: CREATING YOUR LISTING
50:08 Seven Step Process for Setting up a Listing
50:30 Keyword Research
52:15 Draft your Listing using the Jungle Scout Listing Builder
52:00 Draft your Listing Title
53:02 Draft your Listing Bullet Points
54:08 Draft your Listing Description
54:25 A+ Content
54:55 UPC Barcodes
55:42 UPC vs FNSKU
56:07 Listing Images
58:16 Setting up your Listing in Seller Central
1:00:35 STEP 7: LAUNCHING YOUR PRODUCT
1:01:01 Three Factors Affecting Ranking
1:01:40 Factors Affecting Conversion
1:02:04 Optimal Sales Numbers for Ranking
1:02:26 Two Strategies for Launch
1:02:35 Using a Deals Website
1:05:46 Using PPC for Launch
1:05:59 Additional Strategies for Getting Initial Sales
1:06:46 Pricing Strategies for Launch
1:08:27 Using the Profit Calculator to Determine Launch Price
1:08:47 Using Coupons
1:09:49 Getting Reviews
1:10:13 Request a Review Button
1:11:19 Email Campaigns
1:12:11 Early Reviewer Program
1:13:02 Vine Program
1:13:58 STEP 8: PPC
1:14:45 Sponsored Product Ads
1:15:17 PPC & Keyword Research
1:15:33 Automatic and Manual Campaigns
1:16:19 Setting up an Automatic Campaign
1:17:13 Campaign Bidding Strategies
1:18:18 Setting up a Manual Campaign
